How to Use Instagram for Business
- INSTAGRAM + CONTENT
- INSTAGRAM + COMMUNITY
- INSTAGRAM + BEYOND
Businesses of all sizes and across industries are finding marketing success on Instagram. The platform is highly effective for achieving branding goals such as:
- Driving awareness for your brand or products
- Shifting or reinforcing brand perceptions
- Creating associations with celebrities and partners
Creating content on Instagram
- Identity & voice: Develop a framework for bringing your brand’s identity
- Content themes: Establish regular content themes, or pillars
- Image subjects: Post photos and videos
- Image enhancement: Adjust your images with filters and other tools
- Text: Keep captions short and fresh. @burberry
- Location & people: Include the location of your photo or video
- Timing: Moderate the number of posts
INSTAGRAM + BEYOND
- Connecting your Instagram account with your accounts on other platforms
- Embedding photos and videos on other websites
